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Artificial intelligence (AI) has become a ubiquitous force, transforming industries from healthcare to finance. Architecture and interior design are no exception. At TSPC Group, we’ve been at the forefront of this exciting development. Leveraging AI tools like Midjourney, we’ve been generating a wealth of inspiring design concepts for months. These concepts serve a multitude of purposes, from sparking ideas for potential tenders to providing a valuable learning ground for our team. By embracing AI, we’re not only pushing the boundaries of design but also empowering our staff to harness the vast potential of this technology.

AI in action at TSPC group

At TSPC Group, we’re harnessing the power of artificial intelligence (AI) to streamline our design process and unlock new creative possibilities. AI allows us to automate tasks by defining specific criteria tailored to each project’s unique requirements and client vision. This automation not only accelerates our workflow but also generates a vast array of inspiring design options, propelling us towards more innovative solutions. AI also simplifies the conceptual phase, enabling a swift transition from ideas to tangible solutions.

APIs – Application Programming Interfaces

Beyond powering AI tools, Application Programming Interfaces (APIs) act as the glue for our design process. These APIs seamlessly integrate the various software systems used in Building Information Modeling (BIM). This allows for the effortless exchange of 3D models, project data, and metadata between different BIM platforms, fostering smooth collaboration between architects, engineers, and contractors throughout a building’s entire lifecycle.  Furthermore, APIs bridge the gap between architectural software and Geographic Information Systems (GIS), enabling access to crucial geospatial data for informed on-site analysis and design decisions. This extends to energy analysis and material databases as well. By connecting architectural software with these resources, APIs empower architects to evaluate building performance, optimize energy efficiency, and explore a vast library of materials and products – all within a unified workflow.

Photo made by Midjourney

Unleashing Creativity: How TSPC Group Integrates AI into Design

At TSPC Group, innovation is at the heart of everything we do.  This commitment extends to embracing cutting-edge technology, and artificial intelligence (AI) has become a powerful tool in our design process.

AI shines during the crucial early stages, specifically the conceptual design phase. To accelerate this process, we often start by modeling a basic building mass, considering factors like site limitations and desired size.  We then leverage AI tools to generate a range of options for this mass, exploring possibilities in architectural style, environmental considerations, and the architect’s unique design approach.  These AI-generated designs act as a springboard, sparking inspiration and fueling the creative process.

Our approach to architectural visualization also benefits from AI’s capabilities.  After crafting an initial design using our established methods, we can utilize AI to generate stunning and impactful visualizations. This not only saves valuable time but also allows us to explore a wider range of aesthetic possibilities.

The collaboration doesn’t stop there. We’ve developed a system with three distinct options for working with AI:

  • Exact: This maintains our original model without modifications by the AI.
  • Creative: Here, we provide a written prompt that allows the AI to creatively alter the model based on our vision.
  • Customization: This offers the most flexibility, enabling us to define the degree of change the AI implements. We can specify a percentage weight, for example, where the final result is 75% based on our model and 25% influenced by the AI’s interpretation of the prompt.

The advantages of AI are undeniable. It streamlines our workflow, enhances accuracy, and fosters a more efficient design process.  At TSPC Group, we primarily leverage AI to automate specific tasks or generate design options based on pre-defined criteria. These AI-generated concepts serve as a catalyst for our designers, igniting their creativity and leading to even more inspiring ideas and groundbreaking architectural solutions.

Photo made by Midjourney

Several AI tools play a key role in our design process, including Midjourney,, Stable Diffusion, Adobe Firefly, and Veras. While these tools excel at image generation, Chat GPT offers a unique functionality: writing simple code. This proves valuable in tasks related to computational design and programming.  However, it’s important to acknowledge that Chat GPT is still under development and can be prone to errors and misinterpretations.  Fortunately, with some refinement and additional prompts, it can still yield workable results.

The future of design is undoubtedly intertwined with AI.  While AI won’t replace the human touch, those who fail to embrace this powerful technology risk falling behind. The design landscape is rapidly evolving, and more and more professionals are recognizing the immense potential of collaborating with AI tools.  At TSPC Group, we firmly believe that continuous learning and a commitment to innovation are paramount to success.  By harnessing the power of AI, we empower our team to achieve new heights of creativity and efficiency, ultimately leading to the realization of exceptional projects.